Wednesday, April 29, 2009

FW: Inman PM: Social media: icing on the cake

 

 

 

From: Inman News Headlines [mailto:dailynews@inman.com]
Sent: Wednesday, April 29, 2009 4:15 PM
To: mark@itsyoursale.com
Subject: Inman PM: Social media: icing on the cake

 

Inman News: PM Edition

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Wednesday, April 29, 2009

Social media: icing on the cake
Marketing our real estate services, marketing any business for that matter, is a lot like a decorating a cake. You can put all the cherries and chocolate sprinkles in the world on top but if the cake itself sucks, no one is going to want any.

Seth Godin wrote back in July 2005: "Please understand that book publishing is an organized hobby, not a business. The return on equity and return on time for authors and for publishers is horrendous. If you're doing it for the money, you're going to be disappointed. ... CONTINUED


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Premium Members"These homeowners didn't extract huge sums of equity in one fell swoop, but instead slipped down the slope through repeated refinancings that took them from homeownership to what looks suspiciously like renting with a mortgage." --Marcie Geffner

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