Tuesday, May 26, 2009

FW: Inman AM: Customer service: Toe the line

 

 

 

From: Inman News Headlines [mailto:dailynews@inman.com]
Sent: Tuesday, May 26, 2009 6:59 AM
To: mark@itsyoursale.com
Subject: Inman AM: Customer service: Toe the line

 

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Tuesday, May 26, 2009

Big shoes to fill in customer service
Have you ever stayed at a Ritz Carlton Hotel? Bought a pair of shoes, or returned them at Zappos? These two companies immediately come to mind when you think about exceptional customer service. While the two companies couldn't appear to be more different, when you drill down, they are very much alike in their core values and business and leadership principles.

Providing exceptional service begins with understanding the customer. In case you haven't noticed, the needs of the customer have changed a lot in the past few years, and will continue to evolve. Creating an exceptional customer experience doesn't mean you have to be twice as good as your competitor, just be a little better. That's easy if you have the right culture in place. More »

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