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Monday, June 15, 2009 List price isn't the 'real price'
When I was a kid, my parents (as all good parents do) did something that embarrassed me on a regular basis. My Dad's particular recipe for mortification was his insistence on negotiating prices -- everywhere and on everything. In fact, I distinctly remember trying to disappear once when he was trying to work the guy in the electronics department at Sears down on the price for our big-screen TV.
Fast forward 20 years and, like all good children, I have become my father's daughter. In my daily shopping life, especially on big-ticket items, I consider the price-tag price akin to the speed limit: a good jumping off point for a discussion of what price I'm really going to pay. In fact, I distinctly remember having a flashback when I was working the Sears electronics guy down on my TV, too! It's not that either my Dad or I are cheap; I prefer to look at it as though we've had a lifelong feedback loop to the effect that there is virtually always room to come down from the list price, which means you can spend less or buy more on any given Sunday. (Almost always, that is -- my Wolf range was the one that got away.) More » Tech throws agents a lifeline
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NOTABLE QUOTE "Those so convinced of recovery might consider: To maintain any functioning mortgage market, the Fed has had to buy 12 percent of all outstanding loans, a portfolio that took Fannie and Freddie 75 years to accumulate." --Lou Barnes | 
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