Tuesday, July 14, 2009

FW: Inman AM: Getting more bang from bounce rate

 

 

 

From: Inman News Headlines [mailto:dailynews@inman.com]
Sent: Tuesday, July 14, 2009 6:59 AM
To: mark@itsyoursale.com
Subject: Inman AM: Getting more bang from bounce rate

 

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Tuesday, July 14, 2009

Getting more bang from bounce rate
Bounce rate -- the percentage of people who arrive on your site and then leave without looking at anything else -- is a great example of a vanity metric: something people talk about a lot but don't really act on.

If you find yourself wondering, "Is my bounce rate any good?" then you're asking the Web analytics equivalent to asking, "Does my ass look big in these jeans?" But it doesn't have to be that way. As my friend Jane Taylor says, it isn't good or bad -- it's just data. More »


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