| ADVERTISEMENT 50% of All Recent Transactions Have Been REOs and Short Sales. To do well in any market, you need to target what IS selling, and in this market that's REOs and Short Sales. To get in favor with the bankers and asset managers who are assigning this business, you’ll need to put Click here to read more TODAY'S TOP STORIES = Premium Member News - Join Now » Friday, August 07, 2009 Redfin, Metro Brokers stir up debate SAN FRANCISCO -- Two CEOs squared off today on their wildly different approaches to the business of real estate brokerage: one suggesting the industry doesn't need to change much, with the other maintaining that the industry is overdue for an overhaul. Glenn Kelman, whose company Redfin has made waves in the marketplace for its unconventional approach to agent compensation, technology and customer service -- but still struggles with profitability -- said "the brand has got to mean something," and he questioned whether some of the big brokerage companies do enough to differentiate their brands from one another. More » David, Goliath vie for upper hand Can big brokerages meet the challenge posed by smaller competitors? Alfred Lin: branding happiness Zappos exec finds success through customer service The lowdown on downpayment programs Alleged scheme said to push loan defaults higher Don't break the bank with remodel Cost overruns more common than many think OTHER TOP STORIES Who's the customer? Tech execs debate best online real estate business model Start-Up Alley companies: Information is power Agent ratings, virtual floor plans among offerings Independent vs. dependent contractors Realtor Notebook Craig: Tech has a role in social causes Craigslist founder focuses on the good things Short sales don't come cheap REThink Real Estate Landlord charges extra for lawn care Rent it Right Latest News » READER COMMENT "Almost all of my leads are coming from the internet these days. We stopped print advertising over a year ago. Our local newspaper is little more than a newsletter now" --Eric Odum |
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