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Monday, August 17, 2009
Shrinking the real estate listings universe
I recently heard cable culinary commentator Alton Brown quote Miss Piggy as having said that "(a)fter all the trouble you go to, you get about as much actual 'food' out of eating an artichoke as you would from licking 30 or 40 postage stamps." I'm rapidly coming to feel the same way about all the trouble my clients go to house hunting on the Web.
Now, don't get me wrong -- I am not one of those brokers who thinks that putting listings on the Web was the final nail in the coffin of the professional real estate service industry. Rather to the contrary, actually; I'm a buyer's broker and grew up in the Internet era. So I've always seen the availability of free listing data online as an empowerment issue. It empowers my clients to have two or four or 10 sets of eyes looking for homes for them, and it empowers me to take a half day per weekend off, as I'm not the sole source of listings for them. More »
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